Intelligence becomes experience. Experience becomes impact.

LULLIA identifies opportunities for growth and competitive advantage, and turns intelligence, strategy and experiences into real business impact.

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25years of the founder's work in technology, marketing and business for major companies
1.000+projects delivered across the leadership's track record
BR · USoperations in Brazil and the United States
PT · ES · ENservice in three languages
For decision-makers

When the decision demands more intelligence.

These are the questions that reach the boardroom. That is where LULLIA's work begins.

Communications

Who is shaping how your brand is perceived?

Narrative, reputation, authority and how the company is discovered and described, including by AI.

Global Intelligence
Solutions

Four practices. One commitment to impact.

Each practice can be engaged on its own or in combination. All of them start from the same principle: understand the business before proposing the solution.

01

AI Strategy

Where AI creates business value

AI decisions with clear priorities and returns, instead of isolated initiatives.

We map where artificial intelligence improves performance, revenue and efficiency, and define what to do first.

AI opportunity mapping · Initiative prioritization · Strategic AI roadmap · Business case · ROI models

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02

Business Transformation

Processes, journeys and operating models

Processes and journeys that sustain growth without losing efficiency.

We redesign how the company sells, serves and operates, with metrics defined from day one.

Process transformation · Customer journey strategy · Revenue optimization · Transformation roadmap

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03

Global Intelligence

Market and competitive intelligence

Market decisions made earlier, with greater clarity on the competition.

We read signals, trends and the brand's presence in AI systems, and translate them into opportunities and priorities.

Market intelligence · Competitive analysis · Trend analysis · Opportunity and expansion mapping · AI Visibility & Authority

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04

B2B Experiences

Strategic business experiences

Relationships that move forward into business opportunities.

We design strategic experiences for clients, partners and leaders, with a commercial objective and tracked results.

Summits and conferences · Executive experiences · Brand and innovation experiences · Relationship programs

See formats in the portfolioRequest a proposal →
Results

We turn opportunities into competitive advantage.

From identifying the opportunity to execution, we connect intelligence, strategy and measurement to create real business impact.

  1. 01Diagnostic

    We identify where the highest-impact opportunity lies.

  2. 02Opportunity Blueprint

    We turn evidence and data into priorities, initiatives and a roadmap.

  3. 03Execution

    We put the strategy in motion through LULLIA's practices.

  4. 04Measurement

    We track the metrics and demonstrate the impact delivered.

Portfolio

Where intelligence becomes experience.

Strategy, technology and creativity turned into experiences that move brands, people and business. In Brazil and around the world.

Projects by LULLIA and from its leadership's professional track record.

Featured case

JGP · XP Expert

An immersive corporate experience with embedded intelligence, delivered for a financial-market asset manager on one of Brazil's leading investment stages.

Produced by Studiometa · directed by Luciana Ali Pontual, then a partner.

Environment
Immersive, authored
Intelligence
Embedded in the journey
Data
Real-time audience
Report
Delivered to the board

Leadership track record

Projects directed by Luciana Ali Pontual before LULLIA was founded.

  • Festival Imagina · Parque Madureira
  • Búzios On
  • Shell · Eco-Drone VR
  • Qualcomm
  • Nokia
  • Cisco · Urban Innovation
  • Petrobras
  • Sebrae VR
  • PRIO
  • Light
LULLIA strategic diagnostic

Where is your company's next high-impact opportunity?

ICEIA™ is LULLIA's proprietary strategic diagnostic for identifying where a company has its greatest opportunity for impact. It analyzes five business dimensions and shows which ones deserve priority and where the greatest potential for intelligence, growth and transformation may lie.

The reading reflects the respondent's perception; it is neither an audit nor a market ranking.

ICEIA™

The five dimensions

  1. IIntelligence & Decision-Making
  2. CCustomer & Revenue
  3. EExperience & Engagement
  4. IInfluence & Market Presence
  5. AAI Adoption & Transformation

What you receive

  • Top impact opportunity. The area with the greatest potential for progress, identified from your answers.
  • Your profile across the five dimensions. Where the company stands today in each dimension.
  • Priorities. What deserves attention first.
  • Executive Brief. The diagnostic's executive report, sent by email.

No cost · Personalized results · For leaders and decision-makers

Luciana Ali Pontual, Founder & CEO of LULLIA
Vision & Leadership

Those who shape the strategy are at the table to make it happen.

Clarity to decide. Agility to act. Consistency to turn strategy into results.

Luciana Ali Pontual Founder & CEO AI Strategy · Business Transformation · Global Intelligence · B2B Experiences LinkedIn →
LULLIA Club

Where different perspectives complete the picture.

A space for gatherings and connections created by LULLIA to bring together leaders, founders, executives and specialists around intelligence, business, technology and new opportunities.

Gatherings combine executive conversations and moments of connection, in formats such as dinners.

Relevant conversations. Different perspectives. Connections that can open up new possibilities.

Follow the LULLIA Club
Frequently asked questions

What companies ask before they start.

Straight answers about LULLIA, its leadership and how a project begins.

What does LULLIA do?

Strategy and intelligence for companies, across four practices: AI Strategy, Business Transformation, Global Intelligence and B2B Experiences.

Is LULLIA an events agency?

No. B2B Experiences is one of four practices. LULLIA defines the strategy and direction; specialized partners handle production.

Who leads LULLIA?

Luciana Ali Pontual, founder and CEO. She studies how artificial intelligence is transforming the experience between companies, brands and people, has more than 25 years of experience in technology and marketing projects for major companies, and is the author of the book Descubra o Segredo de Milhões da Inteligência Artificial.

Who does LULLIA work with?

Leadership teams and marketing, communications, HR and sales departments at mid-size and large companies in Brazil, Latin America and the United States, with service in Portuguese, Spanish and English.

How does a project start?

With a proposal request. If you're not sure where to start, you can take the ICEIA™ first.

What is ICEIA™?

LULLIA's proprietary strategic diagnostic. It shows where a company's top impact opportunity lies.

What is the Opportunity Blueprint?

A paid deep dive that validates that opportunity and turns it into priorities, initiatives and a roadmap.

What is the LULLIA Club?

A space for gatherings and connections within the LULLIA ecosystem. It is not a commercial service.

Request a proposal